If your app is available with a pay-to-download monetization model, you can experiment with temporary price drops to drive downloads. An analysis by Distimo compared downloads and revenue data estimates for 12 games from the week of their price-drop promotion to the previous week without the promotion.
The games were able to increase total global revenue by an average of percent in the seven days during the price-drop promotion. Sure, this might not work for every app or game. But if you have loyal users and powerful word-of-mouth, people might jump at the opportunity to snag your app on the cheap.
According to a story from Entrepreneur. Iliya Yordanov, founder of the personal finance app MoneyWiz, first tried to get publicity by contacting US media and app review sites. To his disappointment, none of the media sites got back in touch with him. He then realized that if he sent the same press releases to select foreign markets — Russia, Spain, Germany, Italy, and France — he could get reviews and write-ups on his app.
The response from the media in these countries drove his app all the way to the number one spot in the finance category on the App Store. As a result, his app got noticed in the US, which led to Apple featuring his app. After that, the US media quickly took notice. You can take a similar approach in boosting your app downloads. When you make a list of media outlets to send your presses to, include many in Europe, Asia, Australia, and any other substantial market.
If you think users there might love your app, tell them about it! What other terms do you think users are searching for when looking for the need that your app fulfills? Take the time to perform keyword research to see which words tend to get the most traffic.
You can also use the normal Adwords Keyword Tool to search for lateral keywords to use as well. Any keyword you use should be accurate and relevant to your app and audience. If you pack your descriptions full of irrelevant keywords, your app could lose credibility and your downloads might suffer as a consequence. Analytics are very important to determining what your users want the most out of your app, and how you can deliver that. Universal Analytics allows you to connect to multiple devices and associate multiple sessions with a unique ID.
When you send that ID to Universal Analytics, you can get an accurate user count, analyze the signed-in user experience, and get access to a huge amount of other helpful data. There are a lot of other resources out there for analytics for your app.
Here are a few:. Any of these are great options to know how your app is used and what you can do to improve the user experience. What works best for general consumers might not work as well for your audience — so use these tips while keeping their best interests at heart. So, always stay on top of on industry trends and update whatever elements of your app are necessary to deliver exactly what your users need.
Which of these methods for boosting mobile app downloads are you most excited to try? Share below in the comments section! Sign in. How App Store Optimization Works The first thing you need to grasp to generate more app downloads is how the app stores you publish your app to actually work.
There are quite a few factors that affect your ASO: Positive reviews: The more positive reviews an app has, the higher its rating will be. When users rank an app highly, it will also be ranked highly, which naturally improves downloads. App publishers should aim for a steady amount of downloads to rank highly. Keyword relevance: Apps with popular keywords in their title and description may see more downloads.
Revenue: Apps with a good record of revenue generation will get more visibility from the app store. Country: Regional success can influence your ranking in that region. Boosting your ranking in multiple regions can have a snowball effect.
Backlinks: If you can include backlinks to many relevant pages, you can improve your app ranking. App starts: The number of times users actually open your app also has a significant impact on ranking. Retention: The number of people who uninstall your app vs. To ensure retention, cater heavily toward your target audience in the app description. Create an Enticing App Icon Your app icon is the first thing someone sees in the app store, so the design you choose is critical to your success.
Social Media Outreach App developers must expand their online presence. Who is your app? If it were a person, what would it sound and act like? Keep your app name short and sweet, easy to spell, and memorable. Do your best to choose a name that reflects what your app Users should not scroll past your app when looking for something to fit their needs.
Using Eye-Catching Photos and Videos One of the most important aspects of your app description is your collection of photos, app screenshots, and videos. A good combination of these two is crucial to encouraging users to click that download button.
Here are a few ways you can use photos to make users more interested: Show what your app actually looks like for users — not splash screens. Make sure your screenshots contain different aspects of the app in action. Include explanations, captions, and arrows that show users what they can do inside your app. Put extra emphasis on the most popular and needed features of your app.
Convince users that your app has a better design than that of your competitors. Encourage User Reviews If you can draw positive user reviews from fans of your app, you can see your downloads increase exponentially.
It requires finding out what users are searching for and then targeting those specific keywords in your app page content to both increase its visibility and encourage users to download it. Take a look at Calm, one of our past clients. The app helps users meditate, reduce stress and sleep better. They realized what people search for and named their entire app accordingly. Make sure that your keywords are present in the:.
Your URL also needs the main keyword integrated. Because of this, focus more on Google Play. You have characters where you can integrate all of the keywords you want to rank for. The average user takes seconds to decide whether they want to download your app. Creatives can refer to your app icon, app store screenshots or app preview video.
They work by running tests of each creative set to segmented groups of your audience and then gathering data on which performed the best. Not everyone speaks English, and the app store knows that.
Creating localized versions of your app will boost your mobile app installs significantly. Delivering content and creatives in the language of your target audience, and tweaking messages based on local behaviors and trends will prove itself as effective.
If you want to do a little more research on how localizing your app can impact your results, you can use multiple ASO tools to find exact search volumes. Especially when, in certain niches, the position can be influenced by burst campaigns , for example. Pushing your entire marketing budget into ads without having a relevant strategy is not good either. A good mobile marketing strategy can help you hit your key performance indexes KPIs in the most cost-effective ways, generating the highest return on investment ROI for your business.
Incorporate an app competitor analysis into your mobile marketing campaign strategy to ensure the most conversions and general success based off your competitors successes and downfalls. So, what are good strategies to get more app installs and how to combine campaigns? Just like you should prioritize ASO for your app, you should also prioritize search engine optimization SEO when launching and maintaining your website. The SEO orientation should revolve around the content on your app store page and more.
Social Media is one of the most important traffic sources to focus on. Being present on social channels is one of the best ways to increase app installs and keep in constant contact with your users. The best social media channels for your brand depend on your target userbase. You can find out more about which platform is best here. Make sure to share creative, relevant content and engage with your users. Take, for example, our past client Calm.
The app revolves around meditation and wellness. They create viral video content that helps people calm themselves in less than 60 seconds. This type of content represents the functionality of the app and gets a ton of organic shares by providing great value to users. Contests are a great way to increase downloads. You can give away features inside your app, for example. Keep them happy and solve all their issues in order to avoid high churn rates. Running social media ads as part of a burst campaign, remarketing campaign or brand awareness campaign can lead to a huge surge in app downloads.
While some people tend to disregard emails in the app marketing industry, we can safely say that emails do increase mobile app installs. If you have yet to launch your app, make sure to create a landing page and start building your email address database. Give them info, create hype and offer them something they can get excited about.
People will gladly give out their email addresses if you can hype the benefits of your app and promise them value. Similar to social media, sites like Reddit and Quora have created their own digital microbiomes. People use websites as their everyday sources of information and content. Websites that allow people to communicate and discuss relevant topics are a gold mine that allows an ASO agency to organically grow the number of backlinks, mentions and referral installs for an app.
Still, make sure you help and add value, not promote. Reddit users are especially well known for burning and bashing any kind of blatant promoting.
They are there to enjoy their time and learn, not watch ads. SMS is a strange phenomenon. The use of SMS between people has fallen drastically thanks to messenger apps. GDPR is extremely important and people tend to be really annoyed by companies that blatantly invade their privacy. Be it video, text or audio, nothing beats content marketing. If your app was created to help restaurant owners or food distributors , blog posts about the HoReCa industry will engage your visitors.
Nothing is as direct as this method. Get your app reviewed by tech bloggers. Also, post your app on all of the app directory sites you can find. Timecamp created an awesome list with over one hundred websites that you can contact. Check them out here. Word of mouth is still one of the most powerful marketing methods for any conversion.
When a friend introduces you to an app they use, any doubt you may have had is instantly eliminated. The trust you have in your friend is transferred to the app. Your friend will tell you all you need to know. This is why multiplayer games get so many downloads. People need friends to play with, so they convince their peers to download the game.
Also, incentivize them. If they receive a gift or bonus, they will be more likely to make sure that another person installs your app. Revolut, for example, asks users to share their app in exchange for premium features. Most food delivery apps offer coupons for every new user brought to the app, and Uber gives both your and your friend a discount off your next ride.
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